Personal Bytes

It’s astonishing the loads of people that have never heard of “niche” marketing.

Apple launched the MacBook Air and there’s criticism all over the place. Because it doesn’t have a CD/DVD drive, because it doesn’t have any firewire ports, because the battery isn’t replaceable or because it’s simply Apple and it’s a fancy attitude to criticize Apple nowadays.

I’ve already given an example of a niche where the MacBook Air fits perfectly well.

But funny enough I don’t have to go look after fashion designers to find a niche. My, myself and I is a owner of a Macbook. But I’ve never used the Firewire port, I’ve used the CD/DVD once (but I could have passed it as I was near a desktop with one) and the only time I actually used the ethernet port was by the time when my University routers were incorrectly configured (thanks Cisco…) and dropped the wireless connection every couple of minutes for laptops that had the ipw3945 wireless card. Oh, and I’ve never had to remove my battery and it’s still doing pretty fine after almost two years of intense and daily usage.

So, read my freakin’ lips: the friggin’ laptop doesn’t have to have all the outputs in the world because there are people (yes, there are other people besides your ego!) that DON’T (again, DON’T) need those outputs. If THEY NEED those outputs they’ll buy another laptop, being it Apple or not.

Now, please stop the nay-saying and go have a drink outside.

P.S. - The only thing you can actually complain about is the price. Yes, it’s too darn expensive, but Apple never was a low-budget company.