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3 new Apple ads

  • Published May 8th, 2007 in Apple

I got completely hooked to Apple viral advertising. It’s simple, straightforward and makes you scream for more.

The three new ads are

Some folks don’t like the fact it’s always targeting Microsoft. Well, that’s what people know. The point is raising awareness around other platforms, namely Mac OS X. A lot of people still think Windows is the computer.

Anyway, they’re funny, visually compelling and darn simple. I like them.


3 Responses to “3 new Apple ads”

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  1. Bruno Figueiredo
    Published at May 8th, 2007 at 11:49 am

    The bristih Mac ads are not that funny. The US ones are better.

    The one thing I don’t get is that Macs advertise themselves as being fun because they let you edit pictures and movies. C’mon. How often do you edit pictures and movies anyway?

    To me fun is games and there are almost no games for the Mac.

    Apple should sell the simplicity of its system and not try to push it as fun in opposite to the busines-like Windows. Windows has 95% market share precisely because of being enterprise friendly.

    Macs also need a no frills, cheap $600-700 laptop to seduce businesses.

  2. mlopes
    Published at May 8th, 2007 at 5:28 pm

    Hey Bruno! Although most of the people prefer the English version I most definitely prefer the US one.

    As for fun, when I see my girlfriend using her Mac I understand them. She does everything she wants without having to ask me and she has fun doing it. She doesn’t like to play though.

  3. Bruno Figueiredo
    Published at May 9th, 2007 at 10:51 am

    Maybe she likes to play. She just doesn’t have a choice.

    Just give her a Nintendo DS with Nintendogs and see if she doesn’t like it.