Market reactions to Steve’s keynote
Everyone has already talked and discussed about the stuff that Steve Jobs has introduced in his latest speech. Basically he pitched about the new Mac Mini with the Intel processor, the iPod Hi-Fi and some leather cases for the iPod.
Roughly speaking, nothing’s new. Let’s see: Apple had already presented us with the change to the Intel chipset, materialized with the MacBook. The iPod Hi-Fi isn’t a new concept — a lot of brands have been selling the same concept for ages. Same applies to the leather cases.
So, overall, it was rather disappointing. I felt deceptive. And it seems that I was hardly the only one. The market didn’t like the news — or the lack of it.
But the good thing about Apple is that this short-term introspection doesn’t give you a clue about what’s going on. Some time on the near future Steve will be showing off another — and this time, revolutionary — stuff that will make the investors happy. For example: the TabletMac [1].
[1] - The TabletPC is not revolutionary at all. But Apple can do an amazing thing that is picking some stuff no one cares about (or little do) and turn it to a high profitable product. Like the iPod :-) And that’s revolution!
I wouldn’t say that Apple can do amazing stuff. A good comparison is to look at Apple’s revenues ($5 billion USD) with Dell revenues ($15 billion).
So yeah, the iPod is pretty successful but that’s pretty much it for Apple and I’m pretty sure they won’t be able to reproduce their success with iPod/iTunes Media Store with any other product.
Unfortunately that is… maybe if and when Steve Jobs steps down of his f****g pedestal and Apple starts selling their low-end stuff a lot more cheap the tide will change.